| Title:
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STRATEGY AS ACTION
COMPETITIVE DYNAMICS AND COMPETITIVE ADVANTAGE |
| By: |
Curtis M. Grimm, Hun Lee, Ken G. Smith |
| Format: |
Hardback |
| List price:
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£63.00 |
| Our price: |
£55.13 |
| Discount: |
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| You save:
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£7.87 |
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| ISBN 10: |
0195161440 |
| ISBN 13: |
9780195161441 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
OXFORD UNIVERSITY PRESS INC |
| Series: |
Strategic Management Series |
| Pages: |
288 |
| Description: |
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally,for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions. |
| Synopsis: |
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions. |
| Illustrations: |
Numerous tables and line drawings |
| Publication: |
US |
| Imprint: |
Oxford University Press Inc |
| Returns: |
Returnable |