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Item Details
Title: DYNAMICS OF COMPETITIVE STRATEGY
By: Ken G. Smith, Curtis M. Grimm, Martin J. Gannon
Format: Paperback

List price: £13.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0803943717
ISBN 13: 9780803943711
Publisher: SAGE PUBLICATIONS INC
Pub. date: 30 July, 1992
Pages: 232
Description: This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace. The theoretical contributions presented are backed up by a wealth of data, case studies, examples and illustrations.
Synopsis: This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace. The theoretical contributions presented are backed up by a wealth of data, case studies, examples and illustrations.
Publication: US
Imprint: SAGE Publications Inc
Returns: Non-returnable
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