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Item Details
| Title:
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CONSUMER BEHAVIOR AND MARKETING STRATEGY
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| By: |
J. Paul Peter, Jerry C. Olson |
| Format: |
Hardback |
| List price:
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£101.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0256261903 |
| ISBN 13: |
9780256261905 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 July, 1998 |
| Edition: |
5th Revised edition |
| Pages: |
704 |
| Description: |
This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact. |
| Synopsis: |
No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumers and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge. |
| Illustrations: |
Illustrations (some col.) |
| Publication: |
US |
| Imprint: |
Irwin Professional Publishing |
| Returns: |
Non-returnable |
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