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Item Details
| Title:
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DIGITAL TELEVISION STRATEGIES
BUSINESS CHALLENGES AND OPPORTUNITIES |
| By: |
Alan Griffiths |
| Format: |
Hardback |
| List price:
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£64.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333992954 |
| ISBN 13: |
9780333992951 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
22 October, 2002 |
| Pages: |
196 |
| Description: |
In Britain, America and elsewhere, television audiences and advertising revenues are declining. At the same time, digital television and new models are emerging. This title discusses questions such as: what will television look like and who will make it?; and how will viewing behaviours change? |
| Synopsis: |
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change? |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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