ECONOMICS FOR BUSINESS AND MANAGEMENT by Alan Griffiths, Stuart Wall ( 9780273735243 )

Item Details

Title:

ECONOMICS FOR BUSINESS AND MANAGEMENT

By:

Alan Griffiths, Stuart Wall

Format:

Paperback

List price:

£72.99

Our price:

£67.52

Discount:

7.5% off

You save:

£5.47

ISBN 10:

0273735241

ISBN 13:

9780273735243

Availability:

Usually dispatched within 3-5 days.

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Stock:

Currently 3 available

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

28 January, 2011

Edition:

3rd Revised edition

Pages:

592

Description:

Rev. ed. of: Economics for business and management / Alan Griffiths, Stuart Wall (eds.). 2nd ed. 2008.

Synopsis:

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today? s decision makers:* What are the characteristics for successful entry into new international markets?* How can ? sustainability? affect decision making within businesses?* Why are today? s global investors so concerned about national debt issues?* In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?* What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

Illustrations:

Illustrations

Publication:

Imprint:

Financial Times Prentice Hall

Returns:

Returnable

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