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Item Details
Title:
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ECONOMICS FOR BUSINESS AND MANAGEMENT
A STUDENT TEXT |
By: |
Alan Griffiths |
Format: |
Paperback |
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List price:
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£42.99 |
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ISBN 10: |
027368549X |
ISBN 13: |
9780273685494 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
10 November, 2004 |
Pages: |
776 |
Description: |
Introduces the principles of microeconomics and macroeconomics and applies them to a variety of situations encountered by business decision makers. This book gives detailed consideration to the political, legal, demographic, ethical and environmental dimensions that characterise the business environment in which decision makers must operate. |
Synopsis: |
Economics for Business and Management is a highly accessible text for students. It introduces the key principles of microeconomics and macroeconomics and applies them to a wide variety of situations encountered by decision makers. The book emphasises the economic perspectives needed to understand the various functional and strategic areas of business and management. Detailed consideration is also given to the political, legal, demographic, socio-cultural, ethical and environmental dimensions which characterise the business environment in which decision makers must operate. Written for 1st year undergraduate courses on economics, with a business or management focus. |
Returns: |
Returnable |
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