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Item Details
Title: STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
By: Larry Percy
Format: Paperback / softback

List price: £45.99
Our price: £41.39
Discount:
10% off
You save: £4.60
ISBN 10: 0367770628
ISBN 13: 9780367770624
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 2 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 3 March, 2023
Edition: 4 ed
Pages: 328
Description: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
Illustrations: 38 Tables, black and white; 27 Line drawings, black and white; 22 Halftones, black and white; 49 Illustrations, black and white
Returns: Returnable
Some other items by this author:
ADVERTISING COMMUNICATIONS AND PROMOTION MANAGEMENT (HB)
ADVERTISING STRATEGY (HB)
MARKETING COMMUNICATIONS (HB)
MARKETING COMMUNICATIONS (PB)
MARKETING RESEARCH THAT PAYS OFF
MARKETING RESEARCH THAT PAYS OFF
MARKETING RESEARCH THAT PAYS OFF
MARKETING RESEARCH THAT PAYS OFF (HB)
MARKETING RESEARCH THAT PAYS OFF (PB)
STRATEGIC ADVERTISING MANAGEMENT
STRATEGIC ADVERTISING MANAGEMENT (PB)
STRATEGIC ADVERTISING MANAGEMENT (PB)
STRATEGIC BRAND MANAGEMENT (PB)
STRATEGIC BRAND MANAGEMENT (PB)
STRATEGIC BRAND MANAGEMENT (PB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (PB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (PB)
STUDYGUIDE FOR STRATEGIC ADVERTISING MANAGEMENT BY PERCY, LARRY, ISBN 9780199532575



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