PROFILES IN SMALL BUSINESSES by Margo E. Anderson, Lowell R. Jacobsen, Gavin C. Reid ( 9780415098281 )

Item Details

Title:

PROFILES IN SMALL BUSINESSES
A COMPETITIVE STRATEGY APPROACH

By:

Margo E. Anderson, Lowell R. Jacobsen, Gavin C. Reid

Format:

Hardback

List price:

£120.00

Our price:

£108.00

Discount:

10% off

You save:

£12.00

ISBN 10:

0415098289

ISBN 13:

9780415098281

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

16 December, 1993

Pages:

224

Description:

Offers an analytical approach to small firms' cases. This book uses primary source data on modern small businesses; combines business strategy and industrial organization; and presents detailed profiles on diverse small businesses. It shows how successful small businesses achieve competitive advantage.

Synopsis:

A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to 'ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.

Publication:

Imprint:

Routledge

Returns:

Returnable

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