| Synopsis: |
Images of Strategy develops an innovative and multi--faceted approach to strategic management which will enable students to use and develop interesting and wide--ranging applications alongside some of the latest ideas and analysis. * An innovative and multi--functional approach to strategic management. * Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management * Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in todaya s world. * Includes case examples to illustrate the chapters. * Provides further reading sections and student questions * Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings |