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Item Details
Title: JAPANESE CONSUMER BEHAVIOUR
FROM WORKER BEES TO WARY SHOPPERS
By: John McCreery
Format: Paperback

List price: £49.99
Our price: £48.49
Discount:
3% off
You save: £1.50
ISBN 10: 0700713581
ISBN 13: 9780700713585
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 6 April, 2000
Series: ConsumAsian Series
Pages: 278
Description: Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations
Synopsis: What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
Illustrations: illustrations
Publication: UK
Imprint: RoutledgeCurzon
Returns: Returnable
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