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Item Details
| Title:
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CONSUMER BEHAVIOUR
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| By: |
Michael Cant, Annekie Brink, Sanjana Brijball |
| Format: |
Paperback |
| List price:
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£35.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0702171255 |
| ISBN 13: |
9780702171253 |
| Publisher: |
JUTA & COMPANY LTD |
| Pub. date: |
17 January, 2006 |
| Edition: |
2nd Revised edition |
| Pages: |
288 |
| Description: |
Consumer behavior has critical implications for areas such as marketing, public policy and ethics - issues that affect business decisions - but it also helps us to understand ourselves: why we buy certain items, why we use them in certain ways, and how we dispose of them. This book discusses Consumer behavior. |
| Synopsis: |
Consumer behavior is a dynamic field, which, increasingly, is influencing business. It is also a fascinating subject. Not only does it have critical implications for areas such as marketing, public policy and ethics - issues that affect business decisions - but it also helps us to understand ourselves: why we buy certain items, why we use them in certain ways, and how we dispose of them. Consumer behavior is an essential component of both marketing and industrial psychology courses. This book covers topics such as: E-commerce and its effect on consumer behavior; Market segmentation and how to target a specific market; Brand loyalty and how to retain your customers; Customer motivation; Why customers behave the way they do. The text was written to meet the specific needs of southern African universities and private colleges. It connects consumer behavior principles and the elements of marketing strategy, enabling students to arrive at an understanding of consumer behavior as crucial elements of successful marketing programs. This well-written text is destined to become the market-leader in its field. |
| Illustrations: |
tables & charts |
| Publication: |
South Africa |
| Imprint: |
Juta Legal and Academic Publishers |
| Returns: |
Returnable |
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