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Item Details
| Title:
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MARKETING SUCCESS STORIES 7E
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| Format: |
Paperback |
| List price:
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£39.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0195994892 |
| ISBN 13: |
9780195994896 |
| Publisher: |
OXFORD UNIVERSITY PRESS SOUTHERN AFRICA |
| Pub. date: |
30 November, 2010 |
| Edition: |
7th Revised edition |
| Pages: |
288 |
| Description: |
Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. |
| Synopsis: |
Marketing Success Stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development. |
| Publication: |
South Africa |
| Imprint: |
Oxford University Press Southern Africa |
| Returns: |
Non-returnable |
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Taylor Swift (Little People, Big Dreams)
Inspire kids with the glittering story of pop superstar Taylor Swift! This talented singer-songwriter started as a little country girl with a big dream to become a star.
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