SIMULATED TEST MARKETING by Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf ( 9780739104255 )

Item Details

Title:

SIMULATED TEST MARKETING
TECHNOLOGY FOR LAUNCHING SUCCESSFUL NEW PRODUCTS

By:

Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf

Format:

Paperback

List price:

£46.00

Our price:

£41.40

Discount:

10% off

You save:

£4.60

ISBN 10:

073910425X

ISBN 13:

9780739104255

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

LEXINGTON BOOKS

Pub. date:

28 December, 2002

Pages:

320

Synopsis:

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Publication:

Imprint:

Lexington Books

Returns:

Returnable

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