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Item Details
Title:
SIMULATED TEST MARKETING
TECHNOLOGY FOR LAUNCHING SUCCESSFUL NEW PRODUCTS
By:
Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf
Format:
Paperback
List price:
£46.00
Our price:
£41.40
Discount:
10
% off
You save:
£4.60
ISBN 10:
073910425X
ISBN 13:
9780739104255
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
LEXINGTON BOOKS
Pub. date:
28 December, 2002
Pages:
320
Synopsis:
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
Publication:
US
Imprint:
Lexington Books
Returns:
Returnable
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