|
|
|
Item Details
Title:
|
UNCOVER THE HIDDEN POWER OF TELEVISION PROGRAMMING
... AND GET THE MOST FROM YOUR ADVERTISING BUDGET |
By: |
Kevin J. Clancy, David Lloyd |
Format: |
Electronic book text |
List price:
|
£47.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
ISBN 10: |
145225186X |
ISBN 13: |
9781452251868 |
Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
Pub. date: |
1 August, 1999 |
Pages: |
244 |
Description: |
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter. |
Synopsis: |
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter. |
Publication: |
US |
Imprint: |
SAGE Publications Inc |
Returns: |
Non-returnable |
|
|
|
|
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|