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Item Details
Title: UNCOVER THE HIDDEN POWER OF TELEVISION PROGRAMMING
... AND GET THE MOST FROM YOUR ADVERTISING BUDGET
By: Kevin J. Clancy, David W. Lloyd
Format: Paperback

List price: £84.00
Our price: £75.60
Discount:
10% off
You save: £8.40
ISBN 10: 0761915826
ISBN 13: 9780761915829
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 24 August, 1999
Pages: 244
Description: Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
Synopsis: Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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