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Item Details
| Title:
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DEVELOP YOUR PR SKILLS
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| By: |
Lucy Laville, Neil Richardson |
| Format: |
Paperback |
| List price:
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£10.99 |
| Our price: |
£9.89 |
| Discount: |
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| You save:
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£1.10 |
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| ISBN 10: |
0749459700 |
| ISBN 13: |
9780749459703 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 June, 2010 |
| Series: |
Creating Success |
| Pages: |
176 |
| Description: |
A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more. |
| Synopsis: |
"Develop Your PR Skills" is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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