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Item Details
Title: MARKETING STRATEGY
By: Paul Fifield
Format: Hardback

List price: £19.95


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0750601515
ISBN 13: 9780750601511
Publisher: ELSEVIER SCIENCE & TECHNOLOGY
Pub. date: 7 December, 1991
Series: Marketing Series: Practitioner
Pages: 220
Description: Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process.
Synopsis: Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process.
Illustrations: illustrations
Publication: UK
Imprint: Butterworth-Heinemann Ltd
Returns: Non-returnable
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