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Item Details
Title:
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MARKETING STRATEGY
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By: |
Paul Fifield |
Format: |
Hardback |

List price:
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£19.95 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0750601515 |
ISBN 13: |
9780750601511 |
Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
Pub. date: |
7 December, 1991 |
Series: |
Marketing Series: Practitioner |
Pages: |
220 |
Description: |
Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process. |
Synopsis: |
Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process. |
Illustrations: |
illustrations |
Publication: |
UK |
Imprint: |
Butterworth-Heinemann Ltd |
Returns: |
Non-returnable |
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