| Title:
|
STRATEGIC MARKETING MANAGEMENT
|
| Volume: |
1997-98 |
| By: |
Paul Fifield, Colin Gilligan |
| Format: |
Paperback |
| List price:
|
£17.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0750635819 |
| ISBN 13: |
9780750635813 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Series: |
CIM Student Workbook S.: Diploma |
| Pages: |
256 |
| Description: |
Written specifically for students studying for the CIM Diploma. The unit presents practical examples and case studies relating theory to practice; helpful questions; succinct chapter summaries and revision tips to get through the exam. |
| Synopsis: |
Written specifically for students studying for the CIM Diploma. The unit presents practical examples and case studies relating theory to practice; helpful questions; succinct chapter summaries and revision tips to get through the exam. |
| Illustrations: |
glossary |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Non-returnable |