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Item Details
| Title:
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MARKETING STRATEGY
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| By: |
Paul Fifield |
| Format: |
Paperback |
| List price:
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£38.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0750656751 |
| ISBN 13: |
9780750656757 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
26 July, 2007 |
| Edition: |
3rd Revised edition |
| Pages: |
328 |
| Description: |
Shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a balance between theory and practical know-how in an increasingly competitive environment, this book is useful for marketing practitioners, general managers and students alike. |
| Synopsis: |
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. |
| Illustrations: |
Illustrated |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |
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