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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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INTERNET MARKETING
INTEGRATING ONLINE AND OFFLINE STRATEGIES |
| By: |
Mary Lou Roberts |
| Format: |
Paperback |
| List price:
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£64.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0759392781 |
| ISBN 13: |
9780759392786 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 May, 2007 |
| Edition: |
2nd ed. |
| Pages: |
395 |
| Synopsis: |
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text. |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Returnable |
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