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Item Details
Title:
MARKETING IN A MULTICULTURAL WORLD
ETHNICITY, NATIONALISM, AND CULTURAL IDENTITY
By:
Janeen Arnold Costa (Editor), Gary J. Bamossy (Editor)
Format:
Paperback
List price:
£109.00
Our price:
£98.10
Discount:
10
% off
You save:
£10.90
ISBN 10:
0803953283
ISBN 13:
9780803953284
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
SAGE PUBLICATIONS INC
Pub. date:
5 April, 1995
Pages:
341
Description:
The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
Synopsis:
The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
Publication:
US
Imprint:
SAGE Publications Inc
Returns:
Returnable
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