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Item Details
| Title:
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CONSUMER BEHAVIOUR
A EUROPEAN PERSPECTIVE |
| By: |
Gary J. Bamossy, Soren Askegaard, Michael Solomon |
| Format: |
Paperback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273687522 |
| ISBN 13: |
9780273687528 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 January, 2006 |
| Edition: |
3rd edition |
| Pages: |
728 |
| Description: |
Offering an introduction to consumer behaviour, this book deals with how consumer behaviour research and concepts can inform and be applied to broader, strategic marketing issues. In a micro-to-macro 'wheel' structure, it covers the European values, popular culture, lifestyles and consumption, and their role and relationship in marketing strategy. |
| Synopsis: |
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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