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Item Details
| Title:
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PUBLIC RELATIONS METRICS
RESEARCH AND EVALUATION |
| By: |
Betteke van Ruler (Editor), Ana Tkalac Vercic (Editor), Dejan Vercic (Editor) |
| Format: |
Paperback |
| List price:
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£49.99 |
| Our price: |
£48.49 |
| Discount: |
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| You save:
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£1.50 |
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| ISBN 10: |
0805862730 |
| ISBN 13: |
9780805862737 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
1 December, 2007 |
| Series: |
Routledge Communication Series |
| Pages: |
344 |
| Description: |
Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. |
| Synopsis: |
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. |
| Illustrations: |
36 black & white tables |
| Publication: |
US |
| Imprint: |
Lawrence Erlbaum Associates Inc |
| Returns: |
Returnable |
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