pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: RETAIL MARKETING STRATEGY
PLANNING, IMPLEMENTATION AND CONTROL
By: A. Coskun Samli
Format: Hardback

List price: £74.00
Our price: £62.90
Discount:
15% off
You save: £11.10
ISBN 10: 0899302491
ISBN 13: 9780899302492
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 1item in stock
Publisher: ABC-CLIO
Pub. date: 12 January, 1989
Pages: 373
Synopsis: Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest...The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. Choice Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field. Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy. He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations.Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy. He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments. The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy. An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives.
Illustrations: black & white illustrations
Publication: US
Imprint: Quorum Books,U.S.
Returns: Non-returnable
Some other items by this author:
ADVANCES IN QUALITY-OF-LIFE THEORY AND RESEARCH (HB)
ADVANCES IN QUALITY-OF-LIFE THEORY AND RESEARCH (PB)
CHAOTIC MARKETS (HB)
COPING WITH RETAIL GIANTS
COPING WITH RETAIL GIANTS (HB)
COPING WITH RETAIL GIANTS (PB)
COUNTERTURBULENCE MARKETING (HB)
DYNAMIC MARKETS AND CONVENTIONAL IGNORANCE
DYNAMIC MARKETS AND CONVENTIONAL IGNORANCE (HB)
EMPOWERING THE AMERICAN CONSUMER (HB)
EMPOWERING THE MARKET ECONOMY THROUGH INNOVATION AND ENTREPRENEURSHIP (HB)
FROM A MARKET ECONOMY TO A FINANCE ECONOMY
FROM A MARKET ECONOMY TO A FINANCE ECONOMY (HB)
FROM A MARKET ECONOMY TO A FINANCE ECONOMY (PB)
FROM IMAGINATION TO INNOVATION (HB)
FROM IMAGINATION TO INNOVATION (PB)
GLOBALIZATION FROM THE BOTTOM UP (HB)
GLOBALIZATION FROM THE BOTTOM UP (PB)
IN SEARCH OF AN EQUITABLE, SUSTAINABLE GLOBALIZATION (HB)
INFORMATION-DRIVEN MARKETING DECISIONS (HB)
INFRASTRUCTURING (HB)
INFRASTRUCTURING (PB)
INTERNATIONAL CONSUMER BEHAVIOR (HB)
INTERNATIONAL CONSUMER BEHAVIOR IN THE 21ST CENTURY (HB)
INTERNATIONAL ENTREPRENEURSHIP (HB)
INTERNATIONAL ENTREPRENEURSHIP (PB)
INTERNATIONAL ENTREPRENEURSHIP (PB)
MARKETING AND THE QUALITY-OF-LIFE INTERFACE (HB)
MARKETING GLOBALLY (HB)
NEW DIMENSIONS IN MARKETING/QUALITY-OF-LIFE RESEARCH (HB)
SOCIAL RESPONSIBILITY IN MARKETING (HB)
STRATEGIC MARKETING FOR SUCCESS IN RETAILING (HB)
TECHNOLOGY TRANSFER (HB)
WHO STOLE OUR MARKET ECONOMY? (HB)
WHO STOLE OUR MARKET ECONOMY? (PB)

TOP SELLERS IN THIS CATEGORY
Mastering Fashion styling (Paperback)
Palgrave Macmillan
Our Price : £32.29
more details
Myanmar's Integration with the World (Hardback)
Springer Verlag, Singapore
Our Price : £39.00
more details
Global Supply Chain Security and Management (Paperback)
Elsevier Science & Technology
Our Price : £35.96
more details
Spices in the Indian Ocean World (Paperback)
Taylor & Francis Ltd
Our Price : £48.59
more details
Unveiling Fashion (Paperback)
Palgrave Macmillan
Our Price : £33.99
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 industry & industrial studies
 distributive industries


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 






Early Learning
Little Worried Caterpillar (PB) Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
add to basket

Picture Book
All the Things We Carry PB What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket