 |
|
|
Item Details
| Title:
|
PUBLIC RELATIONS AS RELATIONSHIP MANAGEMENT
A RELATIONAL APPROACH TO THE STUDY AND PRACTICE OF PUBLIC RELATIONS |
| By: |
Eyun- Jung Ki (Editor), Jeong-Nam Kim (Editor), John A. Ledingham (Editor) |
| Format: |
Hardback |
| List price:
|
£220.00 |
| Our price: |
£198.00 |
| Discount: |
|
| You save:
|
£22.00 |
|
|
|
|
|
| ISBN 10: |
1138853801 |
| ISBN 13: |
9781138853805 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 May, 2015 |
| Edition: |
2nd Revised edition |
| Series: |
Routledge Communication Series |
| Pages: |
394 |
| Description: |
Revised edition of Public relations as relationship management, edited by John A. Ledingham, Stephen D. Bruning, published in 2000 by L. Erlbaum. |
| Synopsis: |
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader's ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm.Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study. |
| Illustrations: |
17 black & white tables |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|