PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT by Krishnamurthy Sriramesh (Editor), Ansgar Zerfass (Editor), Jeong-Nam Kim (Editor) ( 9781136159268 )

Item Details

Title:

PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
CURRENT TRENDS AND EMERGING TOPICS

By:

Krishnamurthy Sriramesh (Editor), Ansgar Zerfass (Editor), Jeong-Nam Kim (Editor)

Format:

Electronic book text

List price:	£39.99
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ISBN 10:

1136159266

ISBN 13:

9781136159268

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

7 June, 2013

Pages:

390

Synopsis:

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master's theses. This volume recognizes the Grunig`s contributions to public relations scholarship over the past four decades.To honor the Grunig's scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Illustrations:

12 Tables, black and white

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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