STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY, GLOBAL EDITION by Kevin Lane Keller ( 9781292314969 )

Item Details

Title:

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY, GLOBAL EDITION

By:

Kevin Lane Keller

Format:

Paperback / softback

List price:

£80.99

Our price:

£74.92

Discount:

7.5% off

You save:

£6.07

ISBN 10:

1292314966

ISBN 13:

9781292314969

Availability:

Usually dispatched within 3-5 days.

Delivery rates

Stock:

Currently 9 available

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

8 October, 2019

Edition:

5 ed

Pages:

600

Returns:

Returnable

Some other items by this author:

A FRAMEWORK FOR MARKETING MANAGEMENT, GLOBAL EDITION (PB)

CONSUMER BEHAVIOUR

CU.KOTLER/KELLER: MARKETING MANAGEMENT PACK (PB)

EXPERIENTIAL APPROACH TO ORGANIZATION DEVELOPMENT

FRAMEWORK FOR MARKETING MANAGEMENT

FRAMEWORK FOR MARKETING MANAGEMENT (PB)

INFINITE ASSET (HB)

INTERNATIONAL ECONOMICS

KOTLER: MARKETING MANAGEMENT_P4 (HB)

MARKETING MANAGEMENT

MARKETING MANAGEMENT (HB)

MARKETING MANAGEMENT (PB)

MARKETING MANAGEMENT ASIAN PERSPECTIVE (PB)

MARKETING MANAGEMENT OLP WITH ETEXT

MARKETING MANAGEMENT WITH MYMARKETINGLAB

MARKETING MANAGEMENT, GLOBAL EDITION (PB)

MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE (PB)

MARKETING RESEARCH

MYMARKETINGLAB WITH PEARSON ETEXT - ACCESS CARD - FOR MARKETING MANAGEMENT

MYMARKETINGLAB WITH PEARSON ETEXT -- ACCESS CARD -- FOR MARKETING MANAGEMENT, GLOBAL EDITION

RAINBOW INSIDE MY BODY (HB)

STRATEGIC BRAND MANAGEMENT

STRATEGIC BRAND MANAGEMENT (HB)

STRATEGIC BRAND MANAGEMENT (PB)

STRATEGIC BRAND MANAGEMENT: GLOBAL EDITION (PB)

VALUEPACK: AN EXP APPRO TO ORG. DEV/ QUANT ANALY FOR MANAG/ MARKETING MAN./FOUND QUANT METH FOR BUISN/ACC. FOR NON- ACCOUNTING STUDENTS/COMPUTER CONFLUENCE

Information provided by www.pickabook.co.uk