| Title:
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FRAMEWORK FOR MARKETING MANAGEMENT
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| By: |
Philip Kotler, Kevin Lane Keller |
| Format: |
Paperback |
| List price:
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£54.99 |
| Our price: |
£50.87 |
| Discount: |
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| You save:
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£4.12 |
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| ISBN 10: |
0273752510 |
| ISBN 13: |
9780273752516 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
21 April, 2011 |
| Edition: |
Global ed of 5th revised ed |
| Pages: |
368 |
| Description: |
The Internet is changing the way consumers buy, and the way companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology. |
| Synopsis: |
For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |