MARKETING MANAGEMENT by Philip Kotler, Kevin Lane Keller, Jane Price Laudon ( 9781405893695 )

Item Details

Title:

MARKETING MANAGEMENT

Volume:

AND "Management Information Systems, Managing the Digital Firm"

By:

Philip Kotler, Kevin Lane Keller, Jane Price Laudon

Format:

Mixed media product

List price:	£84.69
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

1405893699

ISBN 13:

9781405893695

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

29 November, 2007

Edition:

Coursepack

Publication:

Imprint:

Prentice-Hall

Returns:

Returnable

Some other items by this author:

"BRAND SENSE: BUILD POWERFUL BRANDS THROUGH TOUCH, TASTE, SMELL, SIGHT AND SOUND " (HB)

2014 MYMARKETINGLAB WITH PEARSON ETEXT -- ACCESS CARD -- FOR MARKETING

A FRAMEWORK FOR MARKETING MANAGEMENT

A FRAMEWORK FOR MARKETING MANAGEMENT, GLOBAL EDITION (PB)

A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY

A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY (HB)

ACCESS CARD FOR MARKETING MANAGEMENT GLOBAL EDITION

ACCESS CARD FOR PRINCIPLES OF MARKETING GLOBAL EDITION

ADVANCING THE COMMON GOOD (HB)

ANALYTICAL MARKETING (HB)

ARMSTRONG MARKETING AN INTRODUCTIONP4

ARTS MARKETING INSIGHTS

ARTS MARKETING INSIGHTS (HB)

ASIAN COMPETITORS CASE BOOK: MARKETING FOR COMPETITIVENESS IN THE AGE OF DIGITAL CONSUMERS

ASIAN COMPETITORS CASE BOOK: MARKETING FOR COMPETITIVENESS IN THE AGE OF DIGITAL CONSUMERS (HB)

ATTRACTING INVESTORS

ATTRACTING INVESTORS (HB)

AUDIO BRANDING

B2B BRAND MANAGEMENT (HB)

B2B BRAND MANAGEMENT (PB)

BLACKBOARD ACCESS CODE CARD (PB)

BUILDING GLOBAL BIOBRANDS (PB)

BUSINESS INFORMATION SYSTEMS (HB)

CHAOTICS

CHAOTICS (HB)

CHINESE RELIGIOUS TRADITIONS (PB)

COMPANY CASES FOR MARKETING (PB)

CONFRONTING CAPITALISM

CONFRONTING CAPITALISM: REAL SOLUTIONS FOR A TROUBLED ECONOMIC SYSTEM (HB)

CONSUMER BEHAVIOUR

CONSUMER NEUROSCIENCE (HB)

CORPORATE SOCIAL RESPONSIBILITY

CORPORATE SOCIAL RESPONSIBILITY (HB)

COURSECOMPASS

CU.KOTLER/KELLER: MARKETING MANAGEMENT PACK (PB)

CU.PARMENT SWE ADDITIONAL CHAPTERS PACK

DEMOCRACY IN DECLINE

DEMOCRACY IN DECLINE (HB)

DEMOCRACY IN DECLINE (PB)

ELUSIVE FAN (HB)

ENTREPRENEURIAL MARKETING (HB)

ESSENTIALS OF BUSINESS INFORMATION SYSTEMS (PB)

ESSENTIALS OF MANAGEMENT INFORMATION SYSTEMS (PB)

ESSENTIALS OF MIS (PB)

EXPERIENTIAL APPROACH TO ORGANIZATION DEVELOPMENT

FLASH CARDS (PB)

FRAMEWORK FOR MARKETING MANAGEMENT

FRAMEWORK FOR MARKETING MANAGEMENT (PB)

FRAMEWORK FOR MARKETING MANAGEMENT IPE WITH ADVERTISING ADVENTURE 03 CD-ROM

GOOD WORKS!

GOOD WORKS! (HB)

H2H MARKETING (HB)

H2H-MARKETING - VON MENSCHEN FUR MENSCHEN (HB)

HBR''S 10 MUST READS ON SALES (WITH BONUS INTERVIEW OF ANDRIS ZOLTNERS) (HBR''S 10 MUST READS) (HB)

HBR'S 10 MUST READS ON SALES (WITH BONUS INTERVIEW OF ANDRIS ZOLTNERS) (HBR'S 10 MUST READS) (PB)

HIGH VISIBILITY (HB)

INFINITE ASSET (HB)

INFORMATION SYSTEMS (HB)

INFORMATION SYSTEMS AND THE INTERNET (HB)

INGREDIENT BRANDING (HB)

INGREDIENT BRANDING (PB)

INSTRUCTOR''S EDITION (INT ED) WITH STRATEGIC MANAGEMENT

INSTRUCTOR''S MANUAL TO H2H MARKETING CASE STUDIES (HB)

INTERNATIONAL ECONOMICS

JAZZ IN THE TWENTIETH CENTURY (CD)

KELLOGG ON ADVERTISING AND MEDIA

KELLOGG ON ADVERTISING AND MEDIA (HB)

KELLOGG ON BRANDING

KELLOGG ON BRANDING (HB)

KELLOGG ON MARKETING

KELLOGG ON MARKETING (HB)

KOTLER ON MARKETING

KOTLER ON MARKETING (PB)

KOTLER: MARKETING MANAGEMENT_P4 (HB)

LATERAL MARKETING

LATERAL MARKETING (HB)

MANAGEMENT INFORMATION SYSTEMS

MANAGEMENT INFORMATION SYSTEMS (HB)

MANAGEMENT INFORMATION SYSTEMS:(UNITED STATES EDITION) (HB)

MANAGEMENT INFORMATION SYSTEMS:MANAGING THE DIGITAL FIRM WITH STUDENT MULTIMEDIA CR-ROM (HB)

MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS

MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS (HB)

MARKET YOUR WAY TO GROWTH

MARKET YOUR WAY TO GROWTH (HB)

MARKETING

MARKETING (HB)

MARKETING (PB)

MARKETING 3.0

MARKETING 3.0 (HB)

MARKETING 4.0

MARKETING 4.0 (HB)

MARKETING 5.0 (HB)

MARKETING AN INTRODUCTION (PB)

MARKETING FOR COMPETITIVENESS: ASIA TO THE WORLD - IN THE AGE OF DIGITAL CONSUMERS (HB)

MARKETING FOR COMPETITIVENESS: ASIA TO THE WORLD - IN THE AGE OF DIGITAL CONSUMERS (PB)

MARKETING FOR HOSPITALITY AND TOURISM (HB)

MARKETING FOR HOSPITALITY AND TOURISM (PB)

MARKETING HOSPITALITY AND TOURISM (PB)

MARKETING IN THE PUBLIC SECTOR (HB)

MARKETING IN THE PUBLIC SECTOR (PB)

MARKETING INSIGHTS FROM A TO Z

MARKETING INSIGHTS FROM A TO Z (HB)

MARKETING INTRO ASIAN PERSPECTIVE (PB)

MARKETING LIVE (PB)

MARKETING MANAGEMENT

MARKETING MANAGEMENT (HB)

MARKETING MANAGEMENT (PB)

TOP SELLERS IN THIS CATEGORY

The Daily Stoic (Paperback)

By: Ryan Holiday, Steve Hanselman

Profile Books Ltd

Our Price : £8.75

Edexcel AS/A Level Business Student Book and ActiveBook (Mixed media product)

By: Dave Hall, Carlo Raffo, Dave Gray

Pearson Education Limited

Our Price : £54.33

Deep Work (Paperback)

By: Cal Newport

Little, Brown Book Group

Our Price : £13.13

Good To Great (Hardback)

By: Jim Collins

Cornerstone

Our Price : £18.25

Never Eat Alone (Paperback)

By: Keith Ferrazzi, Tahl Raz

Penguin Books Ltd

Our Price : £8.02

BROWSE FOR BOOKS IN RELATED CATEGORIES

ECONOMICS, FINANCE, BUSINESS AND INDUSTRY

business & management