PUBLIC RELATIONS AS EMOTIONAL LABOUR by Liz Yeomans ( 9781317417323 )

Item Details

Title:

PUBLIC RELATIONS AS EMOTIONAL LABOUR
TBC

By:

Format:

Electronic book text

List price:	£34.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

1317417321

ISBN 13:

9781317417323

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 June, 2017

Series:

Routledge New Directions in Public Relations & Communication Research

Pages:

288

Synopsis:

Inextricably linked to neoliberal market economies, Public Relations' influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, such as the impact on workers of manufacturing displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The psychological and emotional demands of this "nice" work are particularly ignored.Using the lens of emotional labour theory, this book aims to fill a significant gap in knowledge by presenting a critical-interpretive exploration of the everyday relational work of account handlers in PR agencies. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature. Researchers, educators and advanced students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling their professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work.

Publication:

Imprint:

Routledge

Returns:

Non-returnable

Some other items by this author:

EXPLORING PUBLIC RELATIONS (PB)