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Item Details
Title: INTERNATIONALIZATION
FIRM STRATEGIES AND MANAGEMENT
By: Colin Wheeler (Editor), Frank McDonald (Editor), Irene Greaves (Editor)
Format: Hardback

List price: £102.00


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ISBN 10: 1403906718
ISBN 13: 9781403906717
Publisher: PALGRAVE USA
Pub. date: 13 March, 2003
Edition: 2003 ed.
Series: Academy of International Business (UKI) Series
Pages: 328
Description: The four main themes of this volume are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm and the Internet and e-commerce.
Synopsis: This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm and the Internet and e-commerce.
Illustrations: biography
Publication: US
Imprint: Palgrave Macmillan
Returns: Returnable
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