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Item Details
| Title:
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EATING THE BIG FISH: HOW CHALLENGER BRANDS CAN COMPETE AGAINST BRAND LEADERS
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| By: |
Adam Morgan |
| Format: |
Electronic book text |
| List price:
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£2.34 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1447699378 |
| ISBN 13: |
9781447699378 |
| Publisher: |
LULU.COM |
| Pub. date: |
12 September, 2011 |
| Synopsis: |
A short summary of "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders". A study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success. |
| Publication: |
UK |
| Imprint: |
Lulu.com |
| Returns: |
Non-returnable |
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