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Item Details
Title: FOCUS GROUPS
A PRACTICAL GUIDE FOR APPLIED RESEARCH
By: Richard A. Krueger, Mary Anne Casey
Format: Spiral bound

List price: £84.00
Our price: £75.60
Discount:
10% off
You save: £8.40
ISBN 10: 1483365247
ISBN 13: 9781483365244
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 2 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 14 August, 2014
Edition: 5th Revised edition
Pages: 280
Description: The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.
Synopsis: Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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