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Item Details
| Title:
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FOCUS GROUPS
A PRACTICAL GUIDE FOR APPLIED RESEARCH |
| By: |
Richard A. Krueger, Mary Anne Casey |
| Format: |
Spiral bound |
| List price:
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£47.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1412969476 |
| ISBN 13: |
9781412969475 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
17 December, 2008 |
| Edition: |
4th Revised edition |
| Pages: |
240 |
| Description: |
This book offers a straightforward overview of reliable focus group practices. It cuts through the theory and gives practical advice to those who are seeking to actually conduct a focus group. |
| Synopsis: |
The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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