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Item Details
| Title:
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FOCUS GROUPS
A PRACTICAL GUIDE FOR APPLIED RESEARCH |
| By: |
Richard A. Krueger, Mary Anne Casey |
| Format: |
Electronic book text |
| List price:
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£46.79 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1483365239 |
| ISBN 13: |
9781483365237 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
30 November, 2014 |
| Edition: |
5th Revised edition |
| Pages: |
280 |
| Description: |
The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome. |
| Synopsis: |
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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