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Item Details
| Title:
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ENTREPRENEURSHIP IN INTERNATIONAL MARKETING
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| By: |
Shaoming Zou (Editor), Hui Xu (Editor), Linda Hui Shi (Editor) |
| Format: |
Hardback |
| List price:
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£92.99 |
| Our price: |
£83.69 |
| Discount: |
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| You save:
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£9.30 |
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| ISBN 10: |
1784414484 |
| ISBN 13: |
9781784414481 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
4 February, 2015 |
| Series: |
Advances in International Marketing 25 |
| Pages: |
344 |
| Description: |
A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues. |
| Synopsis: |
"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms." |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Returnable |
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