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Item Details
| Title:
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THE MECHANISM OF MIND
UNDERSTAND HOW YOUR MIND WORKS TO MAXIMISE MEMORY AND CREATIVE POTENTIAL |
| By: |
Edward De Bono |
| Format: |
Paperback |
| List price:
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£12.99 |
| Our price: |
£9.48 |
| Discount: |
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| You save:
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£3.51 |
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| ISBN 10: |
1785040081 |
| ISBN 13: |
9781785040085 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
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| Stock: |
Currently 4 available |
| Publisher: |
EBURY PUBLISHING |
| Pub. date: |
1 July, 2015 |
| Pages: |
352 |
| Description: |
Presents the author's original theories on how the brain functions, processes information and organises it. This book explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking, namely 'natural thinking', 'logical thinking', 'mathematical thinking' and 'lateral thinking'. |
| Synopsis: |
The Mechanism of Mind presents Edward de Bono's original theories on how the brain functions, processes information and organises it. It explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life's work, namely 'natural thinking', 'logical thinking',' mathematical thinking' and 'lateral thinking'. De Bono also outlines his argument for introducing the word 'PO' as an alternative to the word 'NO' when putting lateral thinking into practice. Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information - and how Edward de Bono came to develop his creative thinking tools. |
| Publication: |
UK |
| Imprint: |
Vermilion |
| Returns: |
Returnable |
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