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Item Details
| Title:
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MARKETING ACROSS CULTURES
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| By: |
Fons Trompenaars, Peter Woolliams |
| Format: |
Paperback |
| List price:
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£14.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1841124710 |
| ISBN 13: |
9781841124711 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
20 August, 2004 |
| Series: |
Culture for Business |
| Pages: |
354 |
| Description: |
Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. |
| Synopsis: |
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts. |
| Publication: |
UK |
| Imprint: |
Capstone Publishing Ltd |
| Returns: |
Returnable |
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