ADVANCES IN BUSINESS AND MANAGEMENT FORECASTING by Kenneth D. Lawrence, Ronald K. Klimberg ( 9781848555495 )

Item Details

Title:

ADVANCES IN BUSINESS AND MANAGEMENT FORECASTING

By:

Format:

Electronic book text

List price:	£66.99
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ISBN 10:

1848555490

ISBN 13:

9781848555495

Publisher:

EMERALD PUBLISHING LIMITED

Pub. date:

8 May, 2009

Series:

Advances in Business and Management Forecasting 6

Pages:

270

Description:

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

Synopsis:

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

Publication:

Imprint:

Emerald Publishing Limited

Returns:

Non-returnable

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ADVANCES IN BUSINESS AND MANAGEMENT FORECASTING