Title:
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MARKETING TOURISM AND HOSPITALITY
CONCEPTS AND CASES |
By: |
Richard George |
Format: |
Paperback / softback |
List price:
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£44.99 |
Our price: |
£35.99 |
Discount: |
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You save:
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£9.00 |
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ISBN 10: |
3030641104 |
ISBN 13: |
9783030641108 |
Availability: |
Usually dispatched within 3-5 days.
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Stock: |
Currently 2 available |
Publisher: |
SPRINGER NATURE SWITZERLAND AG |
Pub. date: |
17 January, 2021 |
Edition: |
1st ed. 2021 |
Description: |
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. |
Illustrations: |
75 Tables, color; 75 Illustrations, color; 60 Illustrations, black and white; Approx. 400 p. 135 illus., 75 illus. in color. |
Returns: |
Returnable |