MARKETING TOURISM IN SOUTH AFRICA by Richard George ( 9780195995404 )

Item Details

Title:

MARKETING TOURISM IN SOUTH AFRICA

By:

Format:

Paperback

List price:	£34.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0195995406

ISBN 13:

9780195995404

Publisher:

OXFORD UNIVERSITY PRESS SOUTHERN AFRICA

Pub. date:

14 July, 2011

Pages:

512

Description:

This is the fourth edition of Marketing tourism in South Africa by UCT senior lecturer Richard George. Up-to-date statistics, analysis of important players, and discussion of key trends ensures the book is at the forefront of local developments in tourism marketing.

Synopsis:

This is the fourth edition of Marketing tourism in South Africa by UCT senior lecturer Richard George. This new and updated edition is suitable for universities, universities of technologies and colleges where Tourism Marketing or Marketing for Tourism is taught. This course is taught mainly at first or second year and sometimes at third year as part of a National Diploma in Tourism Management, a BCom (Tourism) or a post-graduate diploma in Tourism. Up-to-date statistics, analysis of important players, and discussion of key trends ensures the book is at the forefront of local developments in tourism marketing. End-of-chapter case studies and example boxes allow students to grasp the practical applications of the theory to provide real-life current practice. There are also logos, photos, and website which will save lecturers preparation time while familiarizing the student with the landscape of the tourism industry in South Africa.

Illustrations:

Photographs, tables, figures

Publication:

South Africa

Imprint:

Oxford University Press Southern Africa

Returns:

Returnable

Some other items by this author:

ARMCHAIR OF DISSENT (HB)

ARMCHAIR OF DISSENT (PB)

BEHOLD THE MAN (PB)