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Item Details
| Title:
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MARKETING TOURISM IN SOUTH AFRICA
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| By: |
Richard George |
| Format: |
Paperback |
| List price:
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£23.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
019904418X |
| ISBN 13: |
9780199044184 |
| Publisher: |
OXFORD UNIVERSITY PRESS SOUTHERN AFRICA |
| Pub. date: |
31 July, 2014 |
| Edition: |
5th Revised edition |
| Pages: |
608 |
| Description: |
The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players. |
| Synopsis: |
The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players. Each chapter is followed by a case study set in a Southern African environment. Marketing Tourism in South Africa features: - Graphs, tables and figures showing the latest industry trends and statistics - End-of-chapter case studies that explore topical tourism issues - More than 150 vignettes to demonstrate real-life current practice and issues - Logos and photographs of key organisations and role players, and lists of websites to familiarise the student with the tourism industry in South Africa. The updated edition is suitable for universities, universities of technology and colleges where course in Tourism Marketing are offered as part of a National Diploma in Tourism, a BCom (Tourism) or a Postgraduate Diploma in Tourism. |
| Publication: |
South Africa |
| Imprint: |
Oxford University Press Southern Africa |
| Returns: |
Returnable |
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