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Item Details
| Title:
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COUNTERING COUNTERFEIT TRADE
ILLICIT MARKET INSIGHTS, BEST-PRACTICE STRATEGIES, AND MANAGEMENT TOOLBOX |
| By: |
Thorsten Staake, Elgar Fleisch |
| Format: |
Hardback |
| List price:
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£64.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3540769463 |
| ISBN 13: |
9783540769460 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
27 May, 2008 |
| Pages: |
232 |
| Description: |
This book provides the insights required to effectively respond to counterfeit trade. It constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. |
| Synopsis: |
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. |
| Illustrations: |
18 Tables, black and white; XVIII, 232 p. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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