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Item Details
| Title:
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CUSTOMER EQUITY MANAGEMENT BEI KONTINUIERLICHEN DIENSTLEISTUNGEN
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| By: |
Stefan Hundacker, Christoph Burmann (Foreword) |
| Format: |
Paperback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3824483254 |
| ISBN 13: |
9783824483259 |
| Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
| Pub. date: |
28 April, 2005 |
| Series: |
Innovatives Markenmanagement |
| Pages: |
362 |
| Language: |
German & German |
| Synopsis: |
Stefan Hundacker prasentiert ein Customer-Equity-Modell, in dem Marketinginstrumente, ihre Nutzenwahrnehmung durch die Kunden und ihre finanzielle Wirkung auf den Unternehmenswert miteinander verknupft werden. Am Beispiel des deutschen Mobilfunkmarkts entwickelt er zwei Marktbearbeitungskonzepte fur kontinuierliche Dienstleistungen, die die Umsetzung seines Modells veranschaulichen. |
| Illustrations: |
45 black & white illustrations, 14 black & white tables |
| Publication: |
Germany |
| Imprint: |
Deutscher Universitats-Verlag |
| Returns: |
Returnable |
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