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Item Details
| Title:
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ADVANCES IN ADVERTISING RESEARCH
BREAKING NEW GROUND IN THEORY AND PRACTICE |
| Volume: |
v. 2 |
| By: |
Shintaro Okazaki (Editor) |
| Format: |
Paperback |
| List price:
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£99.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3834931349 |
| ISBN 13: |
9783834931344 |
| Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
| Pub. date: |
21 June, 2011 |
| Edition: |
2011 ed. |
| Series: |
European Advertising Academy |
| Pages: |
490 |
| Translated from: |
German |
| Synopsis: |
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. |
| Illustrations: |
44 black & white illustrations, 55 black & white tables, biography |
| Publication: |
Germany |
| Imprint: |
GWV Fachverlage GmbH |
| Returns: |
Returnable |
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