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Item Details
| Title:
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STRATEGIC BRAND MANAGEMENT
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| By: |
Kevin Lane Keller, Jacob Isaac, Ambi M. G. Parmeswaran |
| Format: |
Paperback |
| List price:
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£37.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
8131756890 |
| ISBN 13: |
9788131756898 |
| Publisher: |
PEARSON EDUCATION INDIA |
| Pub. date: |
1 December, 2010 |
| Edition: |
3rd edition |
| Pages: |
752 |
| Synopsis: |
- and provides all students with a valuable perspective, and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving the students the foundation, the textbook allows for the broad exploration of a complicated subject. One of the important objectives of the book is to provide managers with concepts and techniques to improve the long term profitability of their brand strategies.Features Depth: The material in the book had to be presented in the context of a conceptual framework that was comprehensive, internally consistent and cohesive and well grounded in the academic and practitioner literature Breadth: The book had to cover all those topics that practicing managers and students of brand management found intriguing and/or important Relevance: Finally, the book had to be well-grounded in practice and easily related to past and present marketing activities, events and case studies Inclusion of new Branding Briefs and Science of Branding: New Branding Brief's and Science of Branding Brief's have been replaced as per the Indian context using Indian examples and companies to increase student's learning and understanding |
| Publication: |
India |
| Imprint: |
Pearson Education India |
| Returns: |
Non-returnable |
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