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Item Details
| Title:
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THE CULTURAL CONTEXT IN BUSINESS COMMUNICATION
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| By: |
Susanne Niemeier (Editor), Charles P. Campbell (Editor), Rene Dirven (Editor) |
| Format: |
Hardback |
| List price:
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£92.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
9027221766 |
| ISBN 13: |
9789027221766 |
| Publisher: |
JOHN BENJAMINS PUBLISHING CO |
| Pages: |
276 |
| Description: |
This volume is based mainly on contributions from the 24th LAUD Symposium held in Duisburg in March 1996. It discusses the cultural context in: communication across languages, international business communication, and second language learning. |
| Synopsis: |
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at "culture" as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming. |
| Illustrations: |
index |
| Publication: |
Netherlands |
| Imprint: |
John Benjamins Publishing Co |
| Returns: |
Non-returnable |
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