THE DYNAMICS OF ADVERTISING by Barry Richards, Iain MacRury, Jackie Botterill ( 9789058230843 )

Item Details

Title:

THE DYNAMICS OF ADVERTISING

By:

Barry Richards, Iain MacRury, Jackie Botterill

Format:

Hardback

List price:

£135.00

Our price:

£121.50

Discount:

10% off

You save:

£13.50

ISBN 10:

9058230848

ISBN 13:

9789058230843

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 November, 2000

Pages:

300

Description:

This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.

Synopsis:

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Publication:

Imprint:

Routledge

Returns:

Returnable

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ADVERTISING