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Item Details
Title:
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INTERNATIONAL MARKETING
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By: |
Philip R. Cateora, John M. Hess, John Graham |
Format: |
Paperback |

List price:
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£39.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0071123121 |
ISBN 13: |
9780071123129 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Pub. date: |
1 January, 2002 |
Edition: |
International student edition |
Pages: |
768 |
Description: |
This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. |
Synopsis: |
This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material. |
Illustrations: |
illustrations (colour and b&w) facsimiles (chiefly colour). ma ps (chiefly |
Publication: |
UK |
Imprint: |
McGraw-Hill Publishing Co. |
Returns: |
Non-returnable |
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