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Item Details
| Title:
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INTERNATIONAL MARKETING
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| Volume: |
European Edition |
| By: |
Pervez Ghauri, Philip R. Cateora |
| Format: |
Paperback |
| List price:
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£35.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0256236542 |
| ISBN 13: |
9780256236545 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pages: |
704 |
| Description: |
A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures. |
| Synopsis: |
A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Irwin Professional Publishing |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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